![Gua Sha, a facial massage technique in traditional Chinese medicine, has reached viral fame, thanks to social media influencers in the West.](https://media.npr.org/assets/img/2022/05/27/gettyimages-1301090382_wide-59c7617447c9dbf702562327833791a0566b9c93.jpg?s=600)
The latest obsessions in America's wellness craze are rooted in South Asian practices. Industry leaders who grew up with those rituals are caught between joy and a battle against cultural erasure.
(Image credit: Tanja Ivanova/Getty Images)
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