![Viral, left, and Aashay in Indian Matchmaking, which is back with a third season on Netflix.](https://media.npr.org/assets/img/2023/04/21/indian_matchmaking_s3_e1_00_37_04_16_r_wide-207d30011509582e9fce9da30176e93f38eaed9e.jpg?s=600)
Smriti Mundhra began pitching her reality TV dating show around 2008. Several media companies rejected it as too "niche" before the show found a home on Netflix. It's now entering its third season.
(Image credit: Netflix)
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